User mapping

Interviews to create users

The Blend team visited to the spoorzone area again to do interviews with random people asking them the following questions:

  • Do you live in Delft? Near to the railway?
  • Do you know what is going on in the Spoorzone area? Why are there alterations throughout the whole city?
  • How do you feel about all the rebuildings?
  • [How does this person deal with the surroundings? Does he/she look at the construction sites? Or not?]
  • What do you think of the renewing of the Spoorzone? Do you think it is nice, a shame?
  • What would you like to change of the current inconveniences?
  • What would you like to see when the project of the Spoorzone is finished?

Based on these interviews we created users. Firstly, all the interviewees were discussed and written down. Then the interviewees were grouped by types (gender, age, occupation, marital status).

These user types are transformed into personae. After wards, these user types were put on a radar that implicates how positive they are towards the Spoorzone project in order to cluster the personae.


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