Highlights Concept


This concept holds a telescope or similar optical device central, and guides the users’ point of view to certain interesting areas thus determining the impression of the area. This physical telescope would likely be placed on a high point, where the role of the school kids could well be the determination of the highlights guiding the telescope.

Working together with a mobile app incorporating Augmented Reality software, this could lead to the attention of the audience towards interesting details in an otherwise dull and annoying Spoorzone. The highlights of the telescope could well be guided towards in the app, such as snowboard manufacturer Burton’s app does with ski slopes. Another option is for example to gloze the area through augmented reality, showing the children’s imagination of the area through the display.

The concept needs different components to work:


the input is the creative art of children that live around the Spoorzone. Children experience some things more intense and have a lot of fantasy, which can lead to interesting discoveries on the view on the Spoorzone. They can draw and create their own Spoorzone within ‘fillable frames’, which scopes and enhance the ideas to serve the concept best. Whether it is their worst or their dream Spoorzone, the creations give insight into the child’s view on the spoorzone. Centres for arts and primary schools can cooperate in this concept to encourage children to create. The internet site can there be used to give additional direction and help.

Visual decoys

In the Spoorzone the audience, especially residents around the Spoorzone (on who we target), must be lured and distracted from the current view. By introducing several viewing points, in the form of telescopes, people are invited to try it and now ‘really look’ at the Spoorzone. Soon they discover that the view is different than the normal one and has interesting points to look at to progress in this ‘new viewing’ of the Spoorzone. After some persons are attracted by it, it is likely more will do the same thing, because they want to see the thing they don’t see now too. This snowball effect may enhance the further spread of the concept. The more difficult task is to attract the first people (especially our target group) and keeping them interested. Here is where the supporting media come in.

Supporting media

The supporting media are media that  will create, send, receive, show and play parts from this system. These are in the form of a mobile app and an internet site which complete the media mix. When one is looking through the telescope, he or she can locate several markpoints which can be selected and transferred to the person’s mobile by Bluetooth connection. These markpoints provide additional information about the specific parts of the Spoorzone including other perceptions, links and downloadable content. The links link to the internet site which offers more insight and an explanation of how it works. On the site everybody (including children) can create their own Spoorzone in a playful manner, which can then be sent to the mobile app. The mobile app is integrated with the existing app ‘layar’, but now with a private layer. With admission, some creations can be chosen to implant into the telescopes to broaden the viewing selection of it which makes the telescope more interesting.


– Easily implemented and easily maintained.

– Fulfills the need of the male audience to peek into the construction site.

– Could have a key educational and informative role in giving a closer look onto the Spoorzone.


– Allows for little interaction.

– Is hard to meaningfully combine with other media.

– Optical devices are susceptible to vandalism or theft



















The main idea of this concept is that people can look at the Spoorzone ‘through a childs view’. Travelers, students, residents, parents and everybody who passes the Spoorzone can now look at the Spoorzone in another unusual way, improving the visual perception of it. The audience will be more lured by the physical media that will stand out in the Spoorzone area, by stimulating the curiosity amongst them. The different kinds of media in this concept allows them to interact and stay interested with the idea, so that it will have a larger effect on the aesthetic perception.

Click here for components and touchpoint matrix


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