Treasure hunt Concept

Treasure hunt
The ‘treasure hunt’ encompasses multiple stages of the construction works. In its structure it lies close to the Alternate Reality Game, as discussed in the analyzed CMiD’s. A treasure hunt could consist of multiple smaller ‘minigames’ with a common goal of uncovering the meaning of the construction or discovery of a fictional plot in the Spoorzone. This treasure hunt utilizes short attention spans in a larger storyline and thus implies gradual immersion in the essence of what’s happening in the Spoorzone. As for direct input of children, there is room for none in this concept. Based on our research on this group, however, we might shape the treasure hunt in a way that it nudges the adult audience into the adventurous way kids would deal with the area.
The separate physical manifestations of the treasure hunt would have to be beautiful little ‘jewels’ and function as ‘attention shifters’. As defined in our design promise, we want to improve the aesthetic perception of the Spoorzone; shifting the attention from the dirty trucks and noisy machines in the area to visually pleasing, interactive stations would definitely be an improvement in that sense. ‘Separate physical manifestations’ could range from places where QR-tags are hidden, electronic terminals that respond to a mobile app to a central mascotte-like sculpture.

– Accessible to a broad audience.
– Requires little time from the audience in separate intervals.
– Projects a child’s view well onto the audience.
– Hard to implement and maintain.
– Has tendency to be overlooked, if not well promoted


The physical objects in the Spoorzone will make the comuters curious. Because of the way these are designed it will not be immediately clear  what the objects represent. This will leave some room for imagination. The objects are to be designed in a way that they are visually appealing (early in the design process we compared the objects to ‘little jewels’). The treasure hunt will distract people around the Spoorzone from the constructions and will also give them a more positive look at the whole project, since they will be informed about it while being on the hunt.

Click here for scenario and touchpoint matrix


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